// identity, campaign
The Government of The Bahamas required a logo and brand to support their new National Development Plan: Vision2040. The plan acts as a roadmap for the future development of The Bahamas, implementing a policy framework to guide Government decision making and investment.
Overall, the brand reinforces the idea of moving forward and communicates positive national development through a theme that is engaging and appealing. The suite of materials is bright, bold and modern, conveying a progressive and inclusive governmental initiative for the future of all Bahamians.