// branding, campaign
NHI Bahamas is a national health insurance program for The Bahamas introduced by the government. Its aim is to make their health care system more modern, affordable and accessible. They required a brand strategy and corporate identity development to communicate their role and services to the Bahamian public.
Overall, the identity works to support and communicate the overarching values of the health care plan for the Bahamians in a way that is positive and visually appealing. The array of communications materials is informative, engaging, and effectively promotes the program and its goals to the public.